Sarah started her career in Jordan as an entrepreneur building ventures in entertainment and art, food and beverage and digital consumer products including a music video network and a ticketing platform.

Alongside her entrepreneurial ventures Sarah has many years of experience being embedded in the startup and venture ecosystem in the Levant and UAE, advising startups and producing entrepreneurship projects including Celebration of Entrepreneurship E-Commerce and Ideas Festival.  She has also served as a mentor for startups around the region and through platforms like The Cherie Blaire Foundation and Ruwwad Micro Venture Fund.

In the UAE, Sarah worked with Crescent Enterprises in developing new ventures and served as interim Executive Director of a joint venture between a Crescent Enterprises subsidiary and the Dubai World Trade Center.  In her time in Silicon Valley, Sarah focused on learning to manage software development operations through personal projects and  consulted for a venture capital and community platform based in Menlo Park.

Sarah is passionate about the culinary arts, storytelling in all forms of art, creating products and building ventures, and preserving our world for future generations.